American

Italian winemakers, here's the secret to getting your products to the U.S.: just ask the Steve Jobs of Italian wine, Brian Larky

6 monthes ago   |   By

Above: for nearly 30 years, Brian Larky has created opportunities for Italian wine in the U.S. by building markets where there were none .
“A lot of times,” said Steve Jobs in a now famous 1998 Business Week article, “people don't know what they want until you show it to them.”
I was reminded of his prescient observation a few years ago when I met with Anselmo Chiarli of the Cleto Chiarli winery at Vinitaly, the annual Italian wine trade fair in Verona.
“When Brian told me he wanted to bring our Lambrusco di Sorbara into the U.S.,” Anselmo remembered as we tasted together at the gathering...
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