Bourbon
Finished Whiskeys Feed the News Monster
Legent is Kentucky Straight Bourbon Whiskey
Partially Finished in Wine and Sherry Casks. Marketing copywriters are taught the power of certain words. They're obvious. You see them all the time. Short, sharp shots, they practically demand their exclamation points: Save! Sale! Now! New! Improved! Free! Easy! More! Of these, the most pernicious is ‘New!' and its corollary, ‘News.' This is especially true for whiskey products, since whiskey is supposed to be old. “People like fresh strawberries, but no one wants fresh bourbon,” a wise, old sales manager once said. He also said, “That may be...
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Rich, creamy New York-style strawberry cheesecake with a honey graham cracker crust. Read more ...
Vegetable and Cheddar Tarts
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Mexican-Inspired Grilled Corn Salad
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