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Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

5 monthes ago   |   By

Credit Suisse, Evercore ISI Project Further Hard Seltzer Growth
The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms.
Earlier this week, Credit Suisse managing director of equity research Kaumil Gajrawala wrote in an analysis of Truly Hard Seltzer maker Boston Beer Company that the firm expects “seltzer to double this year,” and grow to between 8 and 10% of total beer industry volume by 2023. He added that hard seltzer currently makes up 2.6% of the beer industry's volume share.
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