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Stone Brewing Sues MillerCoors for Swiping ‘Stone' Brand
After teasing an upcoming announcement over the weekend on Twitter, Stone Brewing has finally come out with the news that it is suing MillerCoors .
Spearheaded by Greg Koch, Stone Brewing co-founder, executive chairman, and infamous figure in the craft brewing world, the Escondido, California-based brewery filed a lawsuit against MillerCoors on Monday. Stone alleges that the “Big Beer” brand has been repositioning its Keystone brand as “Stone,” as evidenced in recent packaging, advertising, and marketing materials.
Mirroring the behavior of Big Beer in the face of similar trademarking...
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Stone Brewing Files Lawsuit Against MillerCoors Over ‘Stone' Trademark
Stone Brewing has filed a lawsuit against Molson Coors Brewing Company subsidiary MillerCoors, which makes and markets the “Keystone” line of beers, alleging that the multinational company infringed on the San Diego craft brewery's “Stone” trademark.
According to the complaint , filed today in the U.S. district court of Southern California, Stone Brewing asserts that MillerCoors is purposely trying to “steal the consumer loyalty and awesome reputation of Stone's craft brews” with its recently rebranded Keystone packages.
Introduced last April , the new Keystone cans and multi-packs were...
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