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Video: CBC Attendees Agree, Sessionable Lagers Are a Trend to Watch

8 monthes ago   |   By

Firestone Walker has 805. New Belgium has Dayblazer. Founders has Solid Gold. Boston Beer has Sam '76 and Sierra Nevada has BFD .
The common thread linking each of those brands? They're all less than 5 percent ABV and marketed to consumers as “drinkable,” “crushable,” “light,” or “easygoing.”
In recent years, an increasing number of craft breweries have introduced more sessionable offerings in an attempt to appeal to a growing faction of beer drinkers looking for craft brewed alternatives to more mainstream products from Anheuser-Busch and MillerCoors, which collectively control about 70...
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