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Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

2 monthes ago   |   By

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people , yet they exist primarily in social media. They're called influencers, and they're here to tell us what to like, what's cool, and who we wish we could be.
An “influencer” is someone with a sizeable social media following who is paid by brands or public relations or marketing agencies to promote a product. This person's job is to make the integration of this product into their enviable lifestyle seem...
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