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Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

6 monthes ago   |   By

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people , yet they exist primarily in social media. They're called influencers, and they're here to tell us what to like, what's cool, and who we wish we could be.
An “influencer” is someone with a sizeable social media following who is paid by brands or public relations or marketing agencies to promote a product. This person's job is to make the integration of this product into their enviable lifestyle seem...
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Algonquin Cocktail

Algonquin Cocktail

Named for a historic hotel in midtown Manhattan, the classic Algonquin cocktail combines rye whiskey, vermouth and pineapple. At Clyde Common in Portland, Oregon, bartender... Read more ...

Aldi's St. Patrick's Day Cheeses Are Booze-Infused

Aldi's St. Patrick's Day Cheeses Are Booze-Infused

As Starbucks selfies , glittering green convenience store sections, and bars gearing up for ignorantly-named Jameson - Baileys - Guinness concoctions tell us, St. Patrick's Day... Read more ...

Meyer Lemon Whiskey Cocktail

Meyer Lemon Whiskey Cocktail

Meyer Lemon Whiskey Cocktail with dry Marsala wine and a hint of agave. Read more ...

Do Lodi Zinfandels age? Frank talk over old wines with legendary winemakers

Do Lodi Zinfandels age? Frank talk over old wines with legendary winemakers

Tasting of pristinely fresh 34-year-old and 24-year-old Lodi Zinfandels There is an old adage in the industry, oft-repeated by the usual pundits: California Zinfandels do not... Read more ...

It's not me, it's you

It's not me, it's you

1 oz Fernet Branca 1/2 oz Dry Curaçao 1/2 oz Sloe Gin 5 dash Peychaud's Bitters Stir with ice, strain into an old fashioned glass or coupe , and garnish with a grapefruit twist... Read more ...

Anheuser-Busch to Acquire Fast-Growing Cutwater Spirits

Anheuser-Busch to Acquire Fast-Growing Cutwater Spirits

Anheuser-Busch InBev is finally making an acquisition in San Diego, but it's not a craft brewery. The world's largest beer company today announced the purchase of fast-growing... Read more ...

Grab the Tequila! Drinks to Celebrate National Margarita Day

Grab the Tequila! Drinks to Celebrate National Margarita Day

National Margarita Day is coming up on Friday, February 22nd. Get ready to celebrate with these fun twists on the tequila drink. Choose the cocktail that fits your taste and... Read more ...

Beer Mac and Cheese

Beer Mac and Cheese

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Sake steamed seafood in red miso

Sake steamed seafood in red miso

This darker style miso soup has an intensity of flavor different from white miso soup, with seafood steamed in sake and aromatics. Read more ...

Unpacking $20 Cocktails and the Alchemy of Great Bars with a Legendary Bartender

Unpacking $20 Cocktails and the Alchemy of Great Bars with a Legendary Bartender

It hit him all at once during a visit to Bulgaria. An epiphany transformed Dushan Zaric's approach to making and selling drinks in the swanky bars he's opened everywhere from... Read more ...