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Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

3 days ago   |   By

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people , yet they exist primarily in social media. They're called influencers, and they're here to tell us what to like, what's cool, and who we wish we could be.
An “influencer” is someone with a sizeable social media following who is paid by brands or public relations or marketing agencies to promote a product. This person's job is to make the integration of this product into their enviable lifestyle seem...
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Strawberry Champagne Charlotte

Strawberry Champagne Charlotte

Nothing says "strawberry season" quite like this strawberry champagne charlotte! Read more ...

Caipirinha Riff: Fog Over Rio

Caipirinha Riff: Fog Over Rio

Using the classic Caipirinha cocktail as inspiration, Derek Walker swaps in lemons for limes and uses a tea syrup in place of sugar for this vibrant riff. 2 oz. aged cachaça ½... Read more ...

Italian Margarita

Italian Margarita

A twist on the Margarita and Negroni. Blood orange, Campari, and tequila combine to make this awesome cocktail. Read more ...

Wine Slushies 3 Ways

Wine Slushies 3 Ways

White, red, or rosé? Here are 3 ways to make fruit-infused wine slushies. Read more ...

Yale

Yale

1 jigger Gin 2 dash French Vermouth 1 dash Maraschino 1 dash Angostura Bitters Stir with ice and strain into a cocktail glass; I added a lemon twist. Two Monday nights ago, I... Read more ...

New Illinois Law Allows Breweries to Sell Guest Beer and Cider in Taprooms

New Illinois Law Allows Breweries to Sell Guest Beer and Cider in Taprooms

A bill signed into law last weekend by Illinois Gov. Bruce Rauner will allow the state's breweries to purchase and sell guest beer and cider in their taprooms. Under House Bill... Read more ...

Captain Morgan's Pumpkin Spiced Rum Is Back In Time For Fall

Captain Morgan's Pumpkin Spiced Rum Is Back In Time For Fall

Though fall won't officially begin this year until Saturday, September 22, Captain Morgan is officially calling time on summer with the re-release of its limited-edition... Read more ...

California Church Serves Beer During Services, Will Open Brewery

California Church Serves Beer During Services, Will Open Brewery

A California church is growing its following in an unexpected way: serving beer and wine during Sunday services. The Greater Purpose Community Church, based in Santa Cruz... Read more ...

Traveler's Recipe - Beef Tartare from Nifty No. 20, Poznan, Poland

Traveler's Recipe - Beef Tartare from Nifty No. 20, Poznan, Poland

If you thought hotels and restaurants could not co-exist, think again. Puro Hotel in Poznan has a cool restaurant called Nifty No. 20 . Although attached to the boutique... Read more ...

Planning a Delicious Menu For Your Last Summer Hoorah

Planning a Delicious Menu For Your Last Summer Hoorah

Sponsored Post: We're celebrating Vinho Verde wines this season. These Portuguese bottles are young, fresh, vibrant, and affordable. It's the perfect wine for all your favorite... Read more ...