Drinks > New York

Boston Beer Taps Former Seattle Cider President as New Angry Orchard Brand Strategist

6 monthes ago   |   By

Boston Beer Company has named Caitlin Braam, who departed Seattle Cider Company and Two Beers Brewing as president last August , as a “brand strategist” for its Angry Orchard Hard Cider line.
“Cider is my passion and this is an incredible opportunity for me to help grow awareness of the cider industry overall, as well as have a bigger impact within the cider community,” Braam told Brewbound.
In the newly created position, Braam - who led Seattle Cider through a period of rapid growth and expansion before the company was sold to Agrial Group , a French agribusiness cooperative - will be...
Read more ...

 

Last Call: Lyft Collaborates on Chicago Beer Release; Molson Coors Acquires U.K. Cider Maker

Last Call: Lyft Collaborates on Chicago Beer Release; Molson Coors Acquires U.K. Cider Maker

6 monthes ago   |   By

Lyft Partners with Chicago Brewery on Beer Release
Ridesharing service Lyft is collaborating with Chicago's Baderbrau Brewing on the release of its first beer, according to the Chicago Tribune .
The partnership will give Lyft a presence within on-premise retailers in the Chicago area where Five Star Lager - a rebranded version of Baderbau's South Side Pride helles lager - will be sold in 12 oz. cans. Drinkers will receive a discount code with each can for up to $5 off a Lyft ride, the outlet reported.
Lyft and Baderbrau will produce 1,000 cases of the beer in its first run before...
Read more ...

 


Search by Tags

   New York      French      Apples      Beer      Seattle      Boston      Cider      Headlines      Top Features      Chicago      Brewery  


Beer Steamed Mussels

Beer Steamed Mussels

An easy appetizer or light meal, these beer steamed mussels tossed with garlic scapes and fresh lemon, are bursting with flavor! Read more ...

Mini Fruit Pavlova and Rosé Wine

Mini Fruit Pavlova and Rosé Wine

Sponsored Post: We're celebrating Vinho Verde wines this season. These Portuguese bottles are young, fresh, vibrant, and affordable. It's the perfect wine for all your favorite... Read more ...

Bartenders: The Impact of Plastic Straws Isn't Really the Point

Bartenders: The Impact of Plastic Straws Isn't Really the Point

Like time, consumer outrage flies on the internet. Earlier this month a line of incredibly ill-conceived novelty wines tied to “The Handmaid's Tale” inspired such immediate... Read more ...

Hop Take: Molson Coors Hereby Vows to Save the World

Hop Take: Molson Coors Hereby Vows to Save the World

Molson Coors wants to save the world. Or at least set an earth-friendly example. The company recently announced some pretty lofty sustainability goals in a document titled, “... Read more ...

Grgich Hills Estate Fumé Blanc 2016, Napa Valley

Grgich Hills Estate Fumé Blanc 2016, Napa Valley

Sauvignon Blanc is produced in so many styles in so many places, from the mineral-driven wines of France's Loire Valley , to the racy iterations of New Zealand and Chile, to... Read more ...

6 Wine Store Hacks Every Wine Lover Should Know

6 Wine Store Hacks Every Wine Lover Should Know

Buying and collecting wine from your favorite wine store doesn't have to be overwhelming or left to last- minute impulse purchases. With a little patience and planning you can... Read more ...

Flipdaddy's Brilliant Burgers and Craft Beer Bar Debuts Delicious New Menu...

Flipdaddy's Brilliant Burgers and Craft Beer Bar Debuts Delicious New Menu Offerings, Adds Brunch and Happy Hour, Plus Dog-Friendly Patios as It Prepares for National Expansion

Asian Persuasion Cincinnati, OH Cincinnati-based Flipdaddy's Brilliant Burgers and Craft Beer Bar , one of the Midwest's most innovative better burger concepts, has amplified... Read more ...

Can a cloudy Barolo from the 70s still be good? Bartolo Mascarello 1974...

Can a cloudy Barolo from the 70s still be good? Bartolo Mascarello 1974 tasting notes

Above: you can see the sediment on the side of the bottle. Despite Francesco's expert care in decanting, the wine was still cloudy. One of the most stunning wines I drank this... Read more ...

Boston's Pop-Up Taproom Trend Continues as Night Shift Secures 2 Outdoor Spaces

Boston's Pop-Up Taproom Trend Continues as Night Shift Secures 2 Outdoor Spaces

A growing number of Boston-area beer companies have turned to pop-up beer gardens in an effort to engage consumers during the summer months. Cult beer maker Trillium Brewing... Read more ...

Boston Beer CMO to Depart on July 31

Boston Beer CMO to Depart on July 31

Boston Beer Company chief marketing officer Jon Potter will depart the country's second-largest craft brewery at the end of the month, the company disclosed in an SEC filing... Read more ...