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The Complicated Impact of Covid-19 on the Craft Beer Industry

6 monthes ago   |   By

Six months into the pandemic and two narratives continue to lead conversations surrounding alcohol sales in the U.S. The first, by all accounts, is that off-premise alcohol sales are up. Most reports suggest that larger brands are mainly benefitting from this trend while craft producers have not seen the same boost.
There's a significant number of testimonies from market analysts supporting these narratives. But the more we scrutinize the numbers, the more it becomes apparent this is a nuanced conversation - one that's impossible to sum up with a one-size-fits-all answer. Nowhere is this...
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