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The wine industry debates 2020's challenge of unpicked grapes and elusive consumer segments

2 days ago   |   By

Sign of the times: spur pruned Lodi Zinfandel vineyard being uprooted at the end of the 2019 vintage
The planting bubble
The California wine grape industry, according to all reports, has reached another point of oversupply in its long history of cyclical growth, although there are some conflicting opinions as to how to deal with the situation this time around.
The most sensational view was put forth by Jeff Bitter, president of Allied Grape Growers. At a "State of the Wine Industry" session taking place at the Unified Grape and Wine Symposium last week in Sacramento , Bitter said "about...
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