Food > Chief

Chipotle's New CEO Hails From Taco Bell

One year ago   |   By

Can Brian Niccol pull the burrito chain out of its decline? Chipotle's search for a new boss to right its E. coli-stricken ship is over, and its selection may come as a bit of a surprise: The chain has plucked its new CEO, Brian Niccol, from Taco Bell.
Niccol has worked for Taco Bell since 2011, first as marketing and innovation chief and later as CEO. He is largely credited with helping turning the brand into a brand, using social platforms like Snapchat and Twitter to lure a more youthful demographic into late-night drive-thru runs for Doritos Locos tacos and fried chicken shell tacos.
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