Butter

Kerrygold Butter's Rise from Humble Countryside to American Favorite

5 monthes ago   |   By

How the Irish export became a hit in the U.S. Leprechaun. Tub-o-Gold. Golden Farm. In 1962, Ireland's largest agri-food cooperative was tussling with a colorful shortlist of names for its new butter brand. The focus, if it wasn't obvious, was squarely on export markets. The launch was to take place in Britain, initially sidestepping Ireland entirely, before continuing to continental Europe and the wider world. In the end, the board is said to have been motivated by a “strong K” with the ability to travel easily and far. Kerrygold was born.
As of 2018, Kerrygold is the second-best selling...
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