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Pabst Moves Into Spirits with Launch of Not Your Father's Bourbon

6 monthes ago   |   By

In a move toward diversifying its portfolio and reaching spirits consumers, Pabst Brewing Company today announced a foray into the crafts spirits space with the launch of Not Your Father's Bourbon.
The 86 proof , small-batch bourbon is the first product to be launched in a new line of spirits under the Not Your Father's label, which includes the popular Not Your Father's Root Beer flavored malt beverage as well as hard vanilla cream and ginger ale offerings, among others.
A spokeswoman working on behalf of Pabst's Small Town division told Brewbound that the company has signed a licensing...
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