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Budweiser Seeks $47 Million From FIFA After World Cup Stadium Beer Ban

2 days ago   |   By

One major FIFA partner is seeking a way to level the playing field after beer sales were suddenly banned at official World Cup stadiums.
Budweiser will reportedly ask for an estimated $47.4 million discount on its upcoming 2026 World Cup partnership, according to a Nov. 22 article from Front Office Sports. The company currently holds an approximately $112 million sponsorship deal for the next World Cup, which will be held in the United States, Mexico, and Canada.
Budweiser reportedly spent $75 million on the 2022 partnership deal - so, naturally, the last minute policy change could be...
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Last Call: Anheuser-Busch Seeks $47.4 Million Deduction in 2026 FIFA World Cup Sponsorship; TTB Updates Social Media Policy; 4th Union Rejects Railroad Labor Deal

Last Call: Anheuser-Busch Seeks $47.4 Million Deduction in 2026 FIFA World Cup Sponsorship; TTB Updates Social Media Policy; 4th Union Rejects Railroad Labor Deal

2 days ago   |   By

Last week's decision by Qatar officials to ban alcohol sales at stadiums - two days before the first 2022 FIFA World Cup match - could impact the relationship of FIFA and beer sponsor Anheuser-Busch InBev through 2026.
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