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NielsenIQ: Memorial Day Weekend Off-Premise Beer Sales Decline -7% vs. 2020, but Increase +13% vs. 2019

1 month ago   |   By

Beer category off-premise dollar sales declined -7% during the two weeks surrounding Memorial Day weekend compared to the same period in 2020, according to market research firm NielsenIQ. The decline was “expected, given the shift back to on-premise establishments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote in a report on holiday weekend sales.
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