Drinks > Pub

How a Bourbon Street Jazz Bar Helped Launch Jägermeister in the U.S

7 monthes ago   |   By

Made with 56 herbs and spices - plus a whole lot of mystery - Jägermeister is a liqueur that most young Americans know and love. But how did this German digestif become a fraternity basement staple? The story starts on Bourbon Street.
In the late '60s and early '70s, Fritzel's European Jazz Pub - a New Oleans bar that played 1920s-style jazz - almost single- handedly popularized Jäger among Bourbon Street bar goers. (The bar remains on Bourbon Street, and was still playing jazz before its temporary closing due to the coronavirus pandemic.) After founding the bar in 1969, Gunther “Dutch”...
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