Spirits

Women Represent Big Opportunity for Beer Industry

9 days ago   |   By

Beer companies haven't effectively marketed to women, and they're leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor.
“We can't underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy's product,” she told industry stakeholders who attended the Beer Institute's annual meeting in Milwaukee, Wisconsin, this week.
“We are still in the early days of marketing the product to women, and there is nothing but runway,” she...
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